Keep on rocking in the free world

In a nutshell, the First Amendment does NOT allow you to publicly demonstrate how big of a moron you are and how few active brain cells you possess.

How not to use social media in a campaign

There is a right way to use social media in a campaign. And there is a wrong way to use social media in a campaign. The following could be forgiven if it came from a political novice, but not when it comes from the governor's re-election team. Here's a game you can play at home. … Continue reading How not to use social media in a campaign

Social media and Maine’s gubernatorial campaign

Despite all the hoopla about the power of social media tools in political campaigns, what metrics can we use to determine if those tools are effective? While just about anyone can set up a Twitter account or create a Facebook page, social media tools are only as effective as those who are using them.  Although … Continue reading Social media and Maine’s gubernatorial campaign

With a little help from my friends

A few weeks ago I decided to try a social media experiment. Given that many of my Facebook friends are fellow political junkies who cross the full spectrum of political affiliation, and given that discussions about "income equality" and minimum wage standards are becoming more frequent, I decided to sample my friends' opinions in an amateur … Continue reading With a little help from my friends

Too big to fail?

I never expected it to happen so quickly. Almost every day I am deep in the trenches of public opinion, helping a wide variety of clients navigate the perilous waters of brand reputation management, crisis communications and message development designed to garner strong public support. But last night it got a bit personal, and I tried … Continue reading Too big to fail?

AT&T: Dirty deeds, done dirt cheap

My nightmare started less than 24 hours ago. Spend just a few moments on the blogosphere and you will find a lot of stories just like mine. On Google, Facebook and Twitter, these dark tales of woe, deceit and theft abound. But my story is a tad different.  And this, my friends, is the first warning shot across the … Continue reading AT&T: Dirty deeds, done dirt cheap