PRO TIP | PRIDE OR GREED?

Which is more important to you: your pride or your greed?

Many of us have been conditioned to believe that both pride and greed are bad things. In fact, both belong on the list of the so-called Seven Deadly Sins.

If you care more about your pride, then don’t waste your money. You don’t need a professional consultant.

But I submit that we need to think about these terms differently. Allow me to explain.

Pride and Greed are both important and crucial factors in any campaign.

Pride is your style and the approach you use in achieving your goals.

Greed represents what you want, your objective. Your Greed defines what you want to accomplish, your overall goals and objectives.

Make no mistake; a commitment to your values and style is important and should not be compromised.

But when you enter the public policy arena there will be times when you have to make the sometimes difficult choice between your approach and maximizing the probability of accomplishing your goals. Do the ends justify the means?

Perhaps President Ronald Reagan summed it up best when he said, “There is no limit to the amount of good you can do if you don’t care who gets the credit.”

“There is no limit to the amount
of good you can do if you
don’t care who gets the credit.”

— President Ronald Reagan

People who play in public policy circles tend to have very big egos. It’s a necessary part of a politician’s DNA. How else could you consider yourself a leader of men or a champion of a cause and set about to lead the charge?

If you are preparing to begin a public campaign, you should be absolutely committed to winning. You should also remember that most people take a dim view of big egos and tend to rally behind specific goals or a mission.

It’s not okay to wander off the ethical map, but to succeed you must be willing to at least consider the advice of your professional counsel and never forget the importance of your goals and objectives.

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