Straight, No Chaser

Yesterday was amazing.

I’m not a social media expert, and I am wary of such titles. But I am fascinated by the new communications tools at our disposal.

angry-computer-guyWithin the last 48 hours, I published two new items on this blog, one about tension in Biddeford created by a push to enhance the city’s “creative economy,” and the other about my ongoing journey with mental illness.

Guess which one generated the most buzz? You might be surprised.

I was.

People sometimes ask me why I write this blog. The answer is simple. I just like doing it.

Self-described social media experts will tell you that the best blogs are those with a single focus, those that focus primarily upon a specific topic. I think that’s pretty good advice for building an audience, but this blog does not follow those generally accepted rules to attract visitors.

Instead, this blog is all over the place, though primarily focuses on politics and my mental illness. It is driven by my raging brain that needs a release: a cyber-coded pressure relief valve.

Although my latest post about Biddeford generated lots and lots of discussion and varying arguments on Facebook, it didn’t hold a candle to my post about my 30th anniversary of being discharged from a psychiatric hospital: broke, unemployed and homeless.

That post about the worst and best day of my life soared off  the analytics chart. Within two hours of publication, traffic to that post smashed the record for any other post in the last two years — a whopping 670 percent jump, attracting readers from Norway, Japan and England.

Why? I have a theory.

There is a lot of information out there, but a lot of it is simply varying perspectives on the same subjects.

Closer examination of my analytics reveals an interesting trend. When I write about my own unique experiences with mental illness, traffic is at its highest. It drops off  when I poke at Biddeford’s political dynamics; it falls even further when I write about Maine politics; and is at its lowest point when I weigh in about national politics, generating no more than three or four hundred unique hits.

Web surfers are weary and inundated by a flood of information about politics and hot-button issues.  Media critics rely on a tired adage: If it bleeds, it leads

But readers do respond and connect with personal stories. They like stories that restore their faith in humanity. They can only argue and fight for so long. Deep down, we want to feel good and connected to our fellow humans.

We all have our own struggles. We are encouraged by stories of overcoming adversity. Our faith is restored. Our energy is renewed, and we want to share the good news.

Like any other writer, I take satisfaction in knowing people are willing to read what I write. I was happy about yesterday’s spike in traffic, but the number of visitors here really doesn’t matter. So, I will continue ranting about any subject that pops into my brain.

But there is an important lesson for all you folks who want to deliver a message. Connect with your audience by being unique and honest.


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