Do you know the definitions of "lede," "nut graf" or "B-roll?" These are common terms used by members of the media. Reporters and editors have their own jargon and their own way of doing things, but it's important to remember that they are also human beings. They value honesty, courtesy and respect. I've said it … Continue reading Dealing with the media
Month: March 2016
Advocacy: The power of testimonials
How do you build support for your project, business or campaign? There are a lot of tools at your disposal, but one of the most effective tools is garnering support via third-party testimonials. Third-party voices reinforce your own messaging and they build credibility for your project. The most powerful persuader in the marketplace, apart from … Continue reading Advocacy: The power of testimonials
Political shakeup in Saco
Following the unexpected announcement that State Sen. Linda Valentino (D) will not seek re-election for a third term in the senate, there has been a seismic shift in the city of Saco's political landscape. State Rep. Justin Chenette -- Valentino's protegé -- announced simultaneously that he would seek Valentino's seat. Both moves were kept secret … Continue reading Political shakeup in Saco
Bad News for Saco, Good News for Saco
BREAKING NEWS . . . And this just in from over the transom: According to multiple sources, State Senator Linda Valentino, a Democrat, is expected to announce Sunday (March 6) that she will not seek reelection to the Maine State Senate. Valentino, who has served two terms in the Senate and is now a member … Continue reading Bad News for Saco, Good News for Saco
