I’m a boy and I’m a man

Ralph Waldo Emerson once quipped that “a foolish consistency is the hobgoblin of little minds.” This week, I offer a solid example in which society is best served from at least a little bit of consistency.

State Rep. Maggie O’Neil (D-Saco) has introduced a bill (LD 706) to lower the voting age in Maine from 18 to 16. No other state allows 16 year-olds to vote in general elections. In fairness, several states do allow 16 and 17-year-olds to pre-register but those states also require voters in a general election to be at least 18 years of age.

In North Dakota, however, there is no need to register to vote.

Do you remember when you were 16? I do. I had black-light posters, a crush on Farrah Fawcett and I listened to AC/DC on an 8-track player. I was also a political junkie who watched Nixon resign and board a helicopter on the White House lawn when I was 10.

When I was 12, I got to shake President Carter’s hand when he made a campaign stop in Biddeford. When I was 16, my father volunteered for Ted Kennedy’s failed presidential run in 1980.

Subsequently, without thought or curiosity, I became an ardent and passionate Democrat.

Today, I have had the experience of raising two 16-year–old boys. I love my boys and they both turned into fine young men, but there was no way that they were ready to vote back then.

Old enough to die; old enough to vote

In 1971, Congress overwhelmingly voted in favor of the 26th Amendment, which lowered the minimum voting age from 21 to 18. That amendment was fueled in part by the Vietnam War and the compulsory draft of 18-year-old into military service.

The 26th Amendment set up its own range of inconsistencies. For example, at 18 you are old enough to join the military but not old enough to purchase alcohol.

O’Neil’s bill, however, is riddled with many more inconsistencies. 16-year-olds are rarely, if ever, tried in criminal court for a criminal offense; instead they are tried in juvenile court and sentenced to a juvenile detention facility if found guilty.

While 16 is the minimum age of consent, they cannot act in pornographic movies and are too young to buy a pack of cigarettes. At 16, society says that you cannot sign a legal and binding contract, including marriage without parental consent. I could keep going, but you probably get my point.

When it comes to minimum age requirements, Congress mandates that you must be at least 25 to serve in the House of Representatives; 30 to serve in the Senate and 35 to be elected president.

While O’Neil acknowledged those inconsistencies, she also says her bill is designed to address some other inconsistencies.

Reaching the age of 18 is a big milestone in all of our lives,” O’Neil says. “But the truth is [turning 18] does not signify some seismic shift in an individual’s ability to participate in society or civic life.  At the age of 16, young people are working under our employment laws, paying taxes, and driving on roads. They are attending school–there’s no one more in touch with our education system than students and educators who are in school every day.”

O’Neil says she was motivated to submit the bill after working with several juvenile supporters during her campaign for office, specifically pointing to her campaign manager, 16-year-old Cole Cochrane, a sophomore at Thornton Academy.

Cochrane says “we don’t need to just focus about current responsibilities for 16 year olds, but about how we contribute and the ultimate outcome.”

 According to Cochrane, lowering the voting age has proven to increase voter turnout rate in countries like Austria, and even in some American cities. “One must consider the contributions we make to society.  We are foundations of campaigns, go to schools that are run by the government, and take on jobs that support our economy. Although we may be considered children by law, it is time to consider us voters as well.”

While many scientists and neurologists say that a brain is not fully developed until one turns 25, both Cochrane and O’Neil point to other studies that say 16-year-olds are fully capable of making decisions and critical thinking.

I already consider this argument somewhat irrelevant given this data point.” Cochrane says. “Decision making capabilities are developed by 16 years of age, indicating that we are able to make decisions despite these concerns.”

Overall, there are multiple benefits to lowering the voting age, Cochrane says. “From validation of millions of voices, to strengthening our democracy. It is time to act now, for the betterment of our state.”

O’Neil readily admits that her bill (currently stuck in committee) faces a “steep hill to climb to send the bill out to voters.”

“No matter what the outcome is, these young people have led an important conversation in the legislature,” O’Neil said. “I’m proud of the work they have done. Their voices are so important, and the legislature needs their perspective.”

One by one, until we’re done

It started with an e-mail I received Friday afternoon. It was sent to me by Marty Grohman, the man who sponsored my recent membership into the Biddeford-Saco Rotary Club.

Marty was looking for volunteers who would be willing to give up a few hours to help FEMA (Federal Emergency Management Agency) at its Mobile Vaccination Unit (MVU), which is at Biddeford High School this week and ending on Wednesday evening.

There is an old saying: Many hands make light work. I joined Rotary because I wanted an opportunity to give back to my community, to the people who live, work and play in my hometown.

Photo by Marty Grohman

I signed myself up for three five-hour shifts, starting Monday and ending Wednesday. I finished my first shift this morning. When I first arrived I was warmly greeted by one of the many FEMA staff members. The gym became a giant, yet effective maze as people are screened, tested and then remained sitting at least 15 minutes before going on their way.

No appointment is required to receive the vaccine, which is the Johnson & Johnson version, commonly known as the “one and done” vaccine.

A FEMA staffer told me that they very much appreciated the presence and assistance from community volunteers, allowing them to focus on data collection and other tasks. I actually had a blast because I got to interact with just about every newly-vaccinated person. I manned the check-out station, collecting the data sheets and then informing patients that we would like them to hang out for 15 minutes. (By far, the longest part of the vaccination process.)

We averaged about 70 vaccinations per hour, more than one person every minute; and the process was stunning in its efficiency and design.

People came from all over, from Fryeburg to Sanford and from Turner to South Portland. I also saw a lot of familiar local faces and it was good to see them again. Everyone, it seemed, was in a good mood; happy to scratch the vaccine off their to-do list.

Some people are always quick to gripe or tell horror tales of bloated government bureaucracy. But what I saw this morning was a finely tuned model of efficiency and ease.

The object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” I want to thank Marty and all the members of Rotary Clubs around the world (Yes, it’s a global organization.)

I know some people think that COVID-19 is a hoax, others say it is a tool of a tyrannical government. Those voices can yammer away all they want.

What I witnessed this morning was nothing short of a mosaic of humanity: young and old. Men and women, people of color and differing sexual orientation. And guess what? They all smiled today.

And for me, that was a beautiful thing. I got way more than I gave.

If you want a vaccination, they are free and available without an appointment. So, go ahead do your part: roll up your sleeve and take another bite out of this global killer.

Originally posted in Saco Bay News.April 26. 2021

When Irish eyes are smiling

Damn! I remember it like it was yesterday, but actually it was about a quarter century ago when I first met Vincent Keely and his son, Brian.

It was Halloween day and I had just started my new job as a reporter for the Biddeford-Saco-OOB Courier.

Back then, the Courier office was located on Washington Street in Biddeford, directly across the street from the Wonderbar restaurant.

At that time, the Wonderbar (as I would soon find out) was a political and social epicenter, where everyone felt comfortable knowing that their conversations were confidential, off-the-record and checked at the door. It was also a comfortable haven for those of Irish descent.

The Wonderbar restaurant 0n Washington Street in Biddeford

It was a place where political deals were struck, but more importantly it was a place where everybody knew your name, comforting and familiar, sort of like the television show Cheers.

And now it is for sale.

Back to Halloween 1998.

I left the office to pursue a feature story about downtown merchants handing out candy and other goodies to small children. Brian Keely was standing in the middle of the road, wearing a chef’s apron and clutching a rubber chicken in one hand and a toy axe in the other.

I had no way of knowing back then that Brian Keely and I would become close friends.

I soon became a regular at the Wonderbar. I don’t have a drop of Irish blood in my veins, but the Wonderbar became my home away from home.

I would marvel at the way that Mr. Keely — with his mischievous grin and a sparkle in his eyes — poured a pint of Guinness, forming a shamrock in the foam of the beer. That was a trademark of the Wonderbar that I have not seen since.

Every time, I met a new woman to date, I would bring her first to the Wonderbar for a drink. Following my date, Brian, Vincent and other regular customers would rate those women, always with a chuckle.

I recall late nights hanging out with former school superintendent Kent Webster and some members of the school board after school board meetings, and I remember watching Super Bowl games from my favorite seat at the bar.

Soon after my first date with my wife, Laura, I brought her to the Wonderbar for inspection and evaluation. On the next day, I got a unanimous thumbs up from Vince, Brian and some regular patrons. Who knew then that I would eventually become married to that woman?

My friendship with Brian Keely grew stronger with each passing day. We started a call-in political “talk show” on Biddeford’s public access television channel and later served together on Biddeford’s Downtown Development Commission.

I asked Brian to be the best man at my wedding. He readily agreed.

Laura and I held our wedding reception in a function room above the bar and restaurant.

The Wonderbar was and remains as an intrinsic part of my life. And although now it is for sale, I hope that my memories of the iconic business will endure.

I spoke by telephone with Mr. Keely a few days ago. He told me that he purchased the Wonderbar nearly 30 years ago in 1992 from Edward “Ted” Truman.

I asked why he was selling the business.

“It was a matter of time,” he said. “Covid didn’t help matters any.”

Keely will soon be celebrating his 87th birthday. He said he routinely has back pain and often feels weak when standing too long.

“I didn’t get any help from the city, the state or anyone else,” he said with a tone of frustration.

He said he has had several calls from potential buyers, but most of them were “tire-kickers.”

For me, the Wonderbar was always so much more than an Irish bar and pub. It was my home.

To Vincent and Brian, I offer this Irish blessing “May the road rise to meet you; May the wind be ever at your back; May the sunshine warm upon your face; And the rain fall soft upon your fields; And until we meet again; May God hold you in the palm of his hand.”

Slainte.

Originally published on March 24, 2021 in the Saco Bay News

Local water rates set to increase

Public water consumers in the Biddeford-Saco-Old Orchard Beach area will soon see a moderate spike in their monthly water bills.

According to Maine Water, a rate increase of 77 percent will be spread out over a three-year period and be used to help fund the upgrade of existing infrastructure and build a new treatment plant on outer South Street in Biddeford.

Rick Knowlton, president of Maine Water, said the typical residential water bill will increase about 20 cents per day in each of the next three years, roughly $5 to $6 per month in each of the three steps proposed. When the full rate increase process is complete, water service will cost about a penny per gallon.

“We understand this rate increase is significant,” Knowlton said. “There is never a good time to increase water bills. The project to replace the water treatment facility began years ago and construction is nearing completion. We delayed our rate filing for as long as we could in hopes of some relief from the pandemic. Filing now allows our customers the opportunity to phase in this increase gradually over three years. Delaying the filing further would increase water bills even more.”

In addition to assistance from local and state agencies, Maine Water has financial assistance available for customers that have been negatively impacted by COVID-19, Knowlton said.

Maine Water purchased the Biddeford-Saco Water Company in 2012. Knowlton said his company knew that the existing treatment facility and water delivery systems would need significant upgrades.

The current treatment facility was built in 1884, and renovations to that facility were last made in 1936 in order to keep up with the growing demands of a robust manufacturing sector on the banks of the Saco River.

Knowlton said Maine Water hired an engineering firm to evaluate the company’s infrastructure in 2013. According to Knowlton, that report detailed a laundry list of needed improvements in order for the company to keep providing clean and safe drinking water.

Construction of the $53 million project began in 2020.  The new facility will be in service in the spring of 2022.

“With 40,000 people relying on one source of drinking water every day, we have to have the facilities in place that can deliver,” Knowlton said. “This project will provide reliable, resilient and efficient water service for decades to come.”

The new facility will produce high quality water more consistently, Knowlton said, pointing to the fact that the river water quality does change with the seasons and with storm events. He said the new facility will be better equipped to handle those natural variations. The new facility will be more efficient and use less labor, less power and less chemical to produce a gallon of drinking water than is used today.

Biddeford Mayor Alan Casavant said that he and other municipal officials from Biddeford, Saco and Old Orchard Beach took a tour of the plant four years ago.

“I was shocked by what I saw,” Casavant said. “There was no question, whatsoever, that the plant was near the end of its useful operation.”

Casavant said the municipalities will not be making the decision about whether to approve the rate increase.

The rate increase proposal is now being reviewed by the Maine Public Utilities Commission.

Maine Water serves more than 40,000 people in Biddeford, Saco, OOB and the Pine Point area of Scarborough and the company employs 45 people in the Biddeford-Saco area.

Originally published in Saco Bay News

More than this . . .

I have made more than my fair share of bad decisions — from thinking I could drive just a few more miles to the next rest stop, to throwing some kerosene onto a campfire.

For more than nearly 30 years, I lived my life with no clear direction, no purpose, no meaning.

Failure, it seemed, was at every turn. I joined the Air Force but washed out after nearly completing basic training. Then I went to college. Yup, you guessed it: I dropped out. I toyed with the idea of becoming a priest, but that did not last more than one summer.

I crisscrossed the country in search of peace, stability and worthiness: Maryland, Tennessee, Arizona and Oregon. No matter where I lived, I felt lost and lonely, unable to hold down a job for more than a year at a time.

Flash forward to 1997 and my return to Maine. I worked a few odd jobs before being hired as a sports writer (bear in mind I know nothing about sports) but I loved that job. I loved the idea of getting paid to do what I love: to write.

In the autumn of 1998, I was hired as a reporter at the Biddeford-Saco-OOB Courier. I was working in my hometown, getting paid to be a political junkie. Suddenly, my life had some meaning. I think if you ask my publishers (David and Carolyn Flood) they would tell you that I worked my ass off. But it didn’t feel like work.

It was fun.

I became the editor of that newspaper and David gave me a wide berth when it came to the newsroom. I started a column called All Along The Watchtower. Suddenly, people knew who I was.

I made friends. I made enemies, but I was still having a grand time.

Flash forward to the local election season in 2001. Our country was still grappling with the horrific losses of 9/11. It was a tense time in our nation’s history. Local elections (city council, school board, etc.) seemed so trivial within the larger context of things.

There were three candidates running for two vacant seats on the Old Orchard Beach School Board: an incumbent (Sharon Inkpen) and two political newcomers: Dora Mills and Laura Kidman Hayes.

I made a mistake in my endorsements for that race (one that I didn’t consider very important) Really, what newspaper ever covered the OOB School Board? With only a couple of weeks left before the election, I gave my endorsement to the incumbent, thinking that there was only one seat up for grabs.

It was the best mistake I ever made!

Within hours of that issue hitting the streets, I received an e-mail from Laura Kidman-Hayes. In part, she wrote: “If I were the editor of a newspaper, I would get my facts straight.”

I replied with a snippy response that barely acknowledged my mistake. Later that day, I found myself on Main Street commiserating with a Portland Press Herald reporter about the upcoming elections. Without too much detail: Grace Murphy told me that Ms. Kidman-Hayes was very cute, and she showed me a file photo of the candidate.

I immediately raced back to my office in order to send Ms. Kidman-Hayes another e-mail: a bit more contrite, even though I thought she might be married because of the hyphenated last name.

I loathe hyphenated last names.

Within minutes after I sent her my second email, she sent me another e-mail and that’s how it went for a few days. Eventually, I made her a deal: if she won, I would actually cover a meeting of the OOB School Board. If she lost, I would buy her a cup of coffee because there would be no conflict.

On election night. I was a bundle of jangled nerves as I drove to OOB to “check” on the status of the polling place (yeah, right). Laura was standing in the hallway along with the other candidates, shaking hands with incoming voters.

I took one look at her and I knew that she was way out of my league. I curtly shook hands with her and dashed into the gymnasium to chat with the town clerk. I wanted to appear like I did not care.

Not a thing

The election was over. The streets were quiet and softly lit with a mid-autumn moon. I went to bed, feeling like an idiot.

On the next day, I checked my e-mail messages at the office. Ms. Kidman Hayes had sent me an e-mail. She included three telephone numbers where she could be reached: her office phone, her home phone and her cell-phone.

I could not believe it. I asked one of my coworkers if he thought that she really wanted me to call her. “She gave you three telephone numbers. Are you really that stupid?”

I called her and asked if she wanted to have dinner with me on Sunday. She said yes. I planned on eating at Traditions on Main Street in Saco. But I forgot that they were closed on Sundays. I was a nervous wreck. I was ashamed of my 1993 Ford Escort station wagon that had muffler issues. I was ashamed because she owned her own home and I was still living in a one-bedroom apartment two flights above the Happy Dragon restaurant on Main Street in Biddeford.

We ended up at the 99 Restaurant. We were seated at a back table. We were there for a little more than three hours but neither of us ordered any food. We were too nervous, but we decided — right then and there — that we would like to try embarking on an exclusive relationship.

That was 19 years ago today. Wow time flies. T-Ball games, house hunting, pets, family deaths, kayaking, camping, different jobs and home renovation projects blend into a blur of happiness, of meaning . . .

Of purpose.

The best mistake ever.

Joe Biden: The Comeback Kid?

A few days ago, I was drawn into yet another Facebook political debate. I can’t help it. I’m a political junkie and off my meds.

The debate was about the 2020 presidential campaign, and I made the comment that I identify as a “right-leaning moderate”

Within a few seconds after writing that post, some guy (a “friend of a friend” ) attacked me and said I was not a moderate . . .blah, blah, blah.  . . .because I am not a big fan of Joe Biden’s 2020 presidential bid.

At first I thought that I should just move on. I don’t know the guy and we had never met or interacted before. But I could not help myself. I decided to defend my position and my lack of enthusiasm for Joe Biden.

In summary, I posted that I was indeed a moderate Republican — to the left of people such as Sean Hannity, former Maine governor Paul LePage and President Trump (even though I did vote for Trump in 2016). Before my ardent friends on the left hyperventilate, I will not be supporting Trump’s re-election campaign.

I voted twice for George W. Bush. I also voted for the John McCain/Sarah Palin ticket in 2008. I  posted that I identify with other moderate Republicans such as Colin Powell, Condoleezza Rice and former Secretary of Defense (and former Maine Senator) William Cohen.

I voted for Barack Obama in 2012, yet I  still considered myself to be a so-called “moderate,” steering left of hyper conservatives such as Mitch  McConnell, Lindsay Graham and Rush Limbaugh, but  to the right of outspoken liberals, such as Rachel Maddow, Jimmy Kimmel and Chuck Schumer.

This year, I will hold my nose and cast my vote for Biden. But I am worried about his mental health and his ability to execute the duties of the president.

>>>>>>>

Jolting Joe has left and gone away

Joe Biden is all but assured to be the Democrats’ choice to prevent another four years of Donald Trump.

But is Biden really the best candidate for Democrats? After almost four years of the Trump Administration, the Democrats throw Biden into the ring to take down Trump? Really? That’s the best they got?

I have my own theory about why Biden came out on top: he is not an extremist. He is experienced and he is likable. But most of all, he is a moderate and may also be able to pull some fence-sitting, moderate Republicans like me: RINOs (Republicans In Name Only).

And here’s a conspiracy theory I have heard about:  The Democratic Party is banking on the probability that Biden (if elected) won’t be able to finish his first term; thus his vice presidential pick is critical — not to mention the need to fire up the Dems and increase voter turnout from younger voters who may otherwise stay at home on Election Day.

Several weeks ago there was an op-ed published in the Washington Post   that details several examples of behavior and missteps that lead to a troubling possibility: Biden may have some serious cognitive issues.

In fairness, the op-ed penned by Marc A. Thiessen also reminds us that President Reagan had his own cognitive issues.

Furthermore, Biden’s age could be another chink in his political armor. Thiessen points out the following:

“Joe Biden is 77, four years older than Reagan was during the 1984 campaign. If Biden is elected, he’ll be older on the day he takes office than Reagan was on the day he left office. So yes, his mental fitness is a legitimate issue.”

As I pointed out in my aforementioned Facebook post. I am a political junkie and a second-rate pundit with an internet connection and a keyboard.  But, over the course of my  professional roles (journalist, public policy and political consultant,) I know it is critically important to remember that voters are more likely drawn to voting FOR a candidate as opposed to voting AGAINST a candidate.

Then again, tapping Sarah Palin as a running mate didn’t accomplish much for John McCain. Why? Because voters were electrified by Barack Obama and his charisma. Obama could have picked Vito Corleone as his running mate and still would have won the race by a landslide.

In summary? Biden’s choice of a running mate is of paramount importance.

Joe Biden is no Barack Obama. He needs to widen his base, including young voters, progressives, the LGBTQ community and yes — even moderate Republicans like me.

 

 

 

 

 

 

 

Outrageous Fortune

Noam Galai | Getty ImagesEvery time I start to feel a bit of optimism about the future, the reality hammer drops on my head.

Today, we learned that restaurants in southern Maine will not be able to re-open as originally scheduled  because of ongoing concerns about the Cov-19 epidemic.

The social media reaction to this news has been swift from both sides of the political aisle, Republicans blame Janet Mills and Democrats blame President Trump.

There are posts calling for an armed revolution to overthrow Maine Governor Janet Mills.  “. . .Open up anyways and bring your guns!!! ,” wrote one poster on Facebook.

In the Shakespearean play Hamlet, the young prince contemplates suicide, best referenced within this famous soliloquy: To Be or Not to Be.

Whether ’tis nobler in the mind to suffer
The slings and arrows of outrageous fortune,
Or to take arms against a sea of troubles
And by opposing end them.
People on the right are still referencing mask wearers as “sheep,” unable to discern the truth.
People on the left use terms like “mouth breather,” to describe conservatives.
There doesn’t seem that there is any middle ground.
And now the news released today by the governor: dine-in restaurants in southern Maine will need to remain closed until further notice, as opposed to a cautious opening date of June 1.
Think of all those businesses that purchased food and supplies as they geared up for June 1. Think about the employees called back to work. What does the future hold?
From my perspective, the future looks pretty grim, so I have designed my own plan for businesses that want to open on June 1:
  • Let the restaurant owners decide if they want to open or not.
  • Let customers decide on whether they want to frequent these establishments
  • Let the employees decide whether they want to work.
  • For people who have a weakened immune system (like my wife) stay at home.
  • For people who do not want go to public places, do not go there. You can order groceries and food online.
This my five-point plan. What do you think?

The war of the words

I am 56 years-old. I am a white man. I live in the suburbs. I have two healthy sons and an amazing wife.

I have nothing to complain about. But still I have a knack for finding political fights on social media platforms.

I used to be a journalist, and then a columnist. I put food on my family’s table by sharing my opinions every week.

Please, however, make no mistake, I am today a little more than a second-rate pundit with a boatload of opinions, a keyboard and an internet connection. Sadly, a lot of other people I know are in the same boat.

When I was growing up, I was taught that voting, and politics were private things. That’s why we have curtains at the voting booth: to keep our choices private. Back then, however, we didn’t have an internet and access to so many people.

According to Facebook, I have more than 1,100 “friends.” Let’s get real. I can count the number of my friends on two hands,

“We are reckless in our use of the lovely word friend,” or so wrote French author Romain Rolland in 1913.

I am guilty of being a political monger, easily sucked into meaningless debates on Facebook and Twitter. But I also like to think I am a political centrist, and that it would be difficult to discern my political orientation based on my social media postings.

Maybe I am kidding myself. Maybe not.

I find it curious that so many people spend so much time engaged in political debates on social media outlets, some of which become quite heated as these amateur pundits duke it out on the world-wide web.

Both Democrats and Republicans (in almost equal measure) line up in their own turf and pontificate why their points are absolute truth. Are these people trying to recruit more members? Are they hoping to influence our nation’s political discourse?

Following my career in journalism, I accepted a job as a public relations professional. Yes, social media is a powerful communications tool in today’s world of political engagement, but every PR pro knows that it must be handled with precision.

Do you really think that name calling, badgering and screeching hardcore positions will “convert” someone from a different camp?

How much time do you spend on social media platforms, engaged in political debates?

Is it worth it?

A sheep speaks out

I wear a mask when I go to the grocery store or any other place where large numbers of people congregate.
I am not a sheep. I am not afraid of Covid-19. I do not wear a mask to keep myself safe. I wear a mask because it may lower the odds (if only a minuscule number) of making OTHER people sick. I could have the virus, but the odds on that are also minuscule.
I find it sad (sometimes laughable) that some people equate being asked to wear a mask in public is some form of tyranny or as a call to arms. Jesus H. Christ, do these people get their knickers in a knot when asked to wear a shirt or shoes in a grocery store or a restaurant?
Can’t we just be considerate of others? How hard is it to wear a mask when you go to the store? Really, is this the platform for patriots to rise up against a “tyrannical” government? A fucking mask?
The biggest reason I wear a mask?
It’s because my wife is immunocompromised. She has MS, an underlying condition that increases her risk to COVID-19. So yeah, I’m kind of a big believer in wearing a mask in public.
You think I’m a “fucking sheep;” a dolt who is ready to submit to the evil government, the doctors and scientists who are all members of some grand conspiracy because I wear a mask?
Is wearing a mask such a burden? If you think so, can’t you at least be considerate of your fellow human beings?
Just wear a mask. Please

Advocacy: The power of testimonials

Sample of testimonial flyer
Sample of testimonial flyer

How do you build support for your project, business or campaign?

There are a lot of tools at your disposal, but one of the most effective tools is garnering support via third-party testimonials.

Third-party voices reinforce your own messaging and they build credibility for your project.

The most powerful persuader in the marketplace, apart from a customer’s own experience, is the opinion of someone they trust, according to Cutting Edge PR.

Authentic testimonials can be produced in both traditional and non-traditional ways: from letters to the editor and op-eds in local newspapers to short videos that can be posted on social media sites such as YouTube, Facebook and Twitter.

Consider the following research:

  • 90 percent of consumers trust peer recommendations over traditional marketing efforts;
  • 81 percent of customers reach out to friends and family members on social networking sites for advice before purchasing products;
  • 59 percent of consumers say user-generated product reviews have a significant impact on their buying behavior.

These trends are just as important when trying to rally support for a community project or a political campaign.

People trust authentic, independent voices.

A campaign sign placed by the side of the road is one thing, but a campaign sign on a person’s lawn reinforces the candidate’s support in the community.

Advocacy works best when it’s delivered by people outside your project team. I have been helping a variety of clients find and recruit third-party endorsers for more than a decade.

Third-party voices are an effective tool with proven results.

I invite you to contact me to discuss how I can put my years of experience in building community support to work for you.


 

Randy Seaver is a former newspaper reporter and editor. He also has more than two decades of experience as a strategic communications consultant, helping a wide range of clients overcome challenges in the court of public opinion.  Learn More