You have a  Facebook account and follow people on Twitter. Good for you.

But is that enough if you are running a public campaign? Are you leveraging the incredible power of social media to its full advantage?

In a previous post, I pointed out that candidates and their teams must understand how traditional media can impact your campaign. It’s not much different with social media.

Simply using social media is just not enough.

For example, is your campaign using an inbound” or “outbound” social media strategy? Are you ignoring some of the other social media tools at your disposal?

Are you engaging your constituents and supporters? How do you handle negative comments on your social media pages?

Social media tools are power tools. If you don’t know how to use them, the results can be disastrous.

Conversely, forsaking other important campaign strategies by relying too heavily upon social media is its own pitfall.

This is yet another reason you should consider getting a campaign pro on your team. If you can’t solidly answer the questions above, get some help.

On a final note, for those of you who discount the power of social media, I invite you to watch the following short video clip.

[https://www.youtube.com/watch?v=QUCfFcchw1w]

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BIO:

Randy Seaver is a former newspaper editor who works today as a professional strategic communications consultant and campaign strategist.

Mr. Seaver has successfully served as a campaign manager, communications director and field organizer on a wide variety of statewide referendum questions.

He also has proven experience in grassroots organizing for federal policy campaigns and running campaigns for candidates at the local level.