Working Class Heroes?

Although somewhat overshadowed by the 2024 presidential campaign, I have noticed that the DNC and their left-leaning partners (Act Blue, etc.) are really hammering on class resentment this cycle.

In my Facebook feed, I come across dozens of pleas from “working-class” candidates for fundraising help. In every single one of these ads, coming from eight different states, the core and only message is this: wealthy people are bad.

New York Times image

These ads (fundraising pleas) do not talk about issues such as abortion, climate change, LGBTQ+ issues or gun control, they just focus upon how hard it is to run for Congress without billionaire and multi-millionaire supporters.

Regardless of your political perspective, there is no denying that wealth inequality is the backbone of the Democrats’ hopes of taking back the House and holding the slimmest of margins in the Senate.

I understand the tactic. I also think it’s effective. And I also think it’s baloney.

For example, look up Nancy Pelosi’s net worth. She is a multi-millionaire. Take a look at all the A-list personalities (actors, musicians) who are pitching in significant contributions. And what about all the run-of-the-mill billionaires contributing to the Biden campaign?

My point? Just because you’re a billionaire or able to contribute thousands of dollars to a congressional campaign, doesn’t mean that you are automatically a MAGA Trump supporter.

Whipping up emotional class warfare is despicable, especially when our nation is facing so many serious problems including an erosion of civil liberties, a creeping theocracy and an economy that is placing a heavy burden on working class and low-income people, not to mention an unsustainable debt load.

I get it. Democrats believe that wealthy people should be paying more in taxes. I agree with them. I also would like to see new and younger voices in Congress, absolutely! Regardless of their political affiliation, we need fresh voices in Congress.

Closer to home, right here in Maine, Rep. Chellie Pingree shows no signs of being ready to step down. Speaking of age concerns, both Senator Susan Collins and Senator Angus King are way beyond retirement age. Why aren’t they willing to let some younger, energetic voices be heard on the floor of the senate?

As I said, whipping up class resentment is a solid political tactic, especially while so many Americans are struggling to stretch their paychecks.

But it is also blatant hypocrisy,

If you’re a waitress, a pipefitter or a public-school teacher hoping to win a Congressional race, the odds are stacked against you, regardless of your political affiliation. But if — by miracle — you do defeat an incumbent, you’ll never return to waiting tables.

There is only ONE thing that EVERY politician wants: another term.

Never miss another installment of Lessons in Mediocrity! Subscribe for free here:

Werewolves of London

It is a well-known fact that participation in the world of politics – whether it is national, statewide or local — is often a rough and tumble affair.

But here in my hometown of Biddeford, politics is a blood sport and its machinations are not for the faint of heart, those with thin skin or fragile egos. You better put on your big-boy pants if you want to play in this arena.

Me and the mayor in 2011

This was a strange election year in our city. Several city council seats were uncontested and the mayoral campaign between incumbent Alan Casavant and his challenger Victoria Foley was relatively quiet — right up until the last few days of the campaign.

So, what happened? Why did just a small handful of Foley’s supporters all of a sudden go rogue on social media and get their knickers in a knot?

Well, it was a couple of things, including a direct mail piece that the Casavant team sent out just a few days before Election Day. The reaction to that mailer from a few renegade Foley supporters was swift and scorching. Heads exploded, small children went missing and locusts began to ravage the city.

Relax. I’m joking.

(Disclosure, I was a member of Casavant’s campaign team.)

Foley, and an overwhelming majority of her supporters, ran a clean, positive and civil campaign. But some new terminology was introduced into the broader spectrum of campaign rhetoric this year: ageism and nativism.

What? Do I now have to feel guilty about being an old native of Biddeford?

The unhinged objection from a small group of Foley’s supporters on Facebook was likely sparked by Casavant’s use of a direct quote that Foley gave to a newspaper reporter several weeks ago. “My opponent says Biddeford is on a great trajectory,” Casavant wrote. “I appreciate her kind words.”

Another objection was the mention of Foley’s age on the Casavant mail piece. Again, that was from a newspaper profile of the candidates. I very much doubt that any member of Foley’s team wanted to storm the Biddeford-Saco Courier’s office because they had the temerity to list her age (38).  For the record, Casavant is 69.

Throughout the campaign, there were many subtle comments made about the need for a more “energetic” candidate in the mayor’s office. I will not reveal the names of those thin-skinned Foley supporters, but I will quote some of their social media comments, which, by the way, were taken down very quickly once the Casavant team replied.

No worries. I have the various screen shots.

PR 101: Nothing is ever truly “erased” once it has been published on a public site.

A Foley supporter, who I will dub as Jane Doe, wrote a screed on Facebook attacking the mayor for invoking his experience and for the fact that he is a lifelong Biddeford native who bleeds black and orange.

“When I saw the first post on the socials for Alan’s re-election campaign weeks ago, I was repulsed by the nativism dog-whistle language, that only someone “from” Biddeford, who has deep roots here, is capable of being Mayor of Biddeford,” Jane Doe wrote. “. . . (and) mentioning Victoria’s age is a clear attempt to label her as “too young” to do the job.”

And John Doe wrote this:  “There is a young, progressive female Democratic (sic) running for mayor of Biddeford, Maine. The current mayor is an old, entrenched, multi-term good ol’ boy Democrat.”

John Doe continues: “As with everything the current mayor does, there’s plenty of wolf-whistle nativism on the (Casavant direct mail piece.). The whole production looks and reads like an Onion joke about old, straight white guys desperately clinging to their fiefdoms…but unable to do more than make fun of the competent women around them.”

What John Doe conveniently forgets is that Alan Casavant appointed Victoria Foley to the city council. Casavant also appointed Councilor Amy Clearwater to the council. I could keep going, but you get the point:  Casavant obviously recognizes the competency of female candidates.

The Casavant team created a campaign website, which included video endorsements from several “natives” but it also included profiles of newer residents who like the way our mayor is leading the city. Maybe that stung. Who knows? But I also know several lifelong residents of Biddeford who supported Foley’s attempt to capture the mayor’s seat.

Biddeford has a long and storied history of welcoming and embracing “immigrants” who flocked here to work in the textile and shoe mills more than 100 years ago. These people, and all the others who followed in their footsteps (Including Victoria Foley) contribute so much to the fabric of a truly diverse community.

In summary, we should all thank Ms. Foley for offering an alternative checkbox on the ballot. She has a lot to offer this community and she has a bright future ahead if she chooses to continue in the city’s political landscape.

Now it’s time for this old white guy to take a nap.

Joe Biden: The Comeback Kid?

A few days ago, I was drawn into yet another Facebook political debate. I can’t help it. I’m a political junkie and off my meds.

The debate was about the 2020 presidential campaign, and I made the comment that I identify as a “right-leaning moderate”

Within a few seconds after writing that post, some guy (a “friend of a friend” ) attacked me and said I was not a moderate . . .blah, blah, blah.  . . .because I am not a big fan of Joe Biden’s 2020 presidential bid.

At first I thought that I should just move on. I don’t know the guy and we had never met or interacted before. But I could not help myself. I decided to defend my position and my lack of enthusiasm for Joe Biden.

In summary, I posted that I was indeed a moderate Republican — to the left of people such as Sean Hannity, former Maine governor Paul LePage and President Trump (even though I did vote for Trump in 2016). Before my ardent friends on the left hyperventilate, I will not be supporting Trump’s re-election campaign.

I voted twice for George W. Bush. I also voted for the John McCain/Sarah Palin ticket in 2008. I  posted that I identify with other moderate Republicans such as Colin Powell, Condoleezza Rice and former Secretary of Defense (and former Maine Senator) William Cohen.

I voted for Barack Obama in 2012, yet I  still considered myself to be a so-called “moderate,” steering left of hyper conservatives such as Mitch  McConnell, Lindsay Graham and Rush Limbaugh, but  to the right of outspoken liberals, such as Rachel Maddow, Jimmy Kimmel and Chuck Schumer.

This year, I will hold my nose and cast my vote for Biden. But I am worried about his mental health and his ability to execute the duties of the president.

>>>>>>>

Jolting Joe has left and gone away

Joe Biden is all but assured to be the Democrats’ choice to prevent another four years of Donald Trump.

But is Biden really the best candidate for Democrats? After almost four years of the Trump Administration, the Democrats throw Biden into the ring to take down Trump? Really? That’s the best they got?

I have my own theory about why Biden came out on top: he is not an extremist. He is experienced and he is likable. But most of all, he is a moderate and may also be able to pull some fence-sitting, moderate Republicans like me: RINOs (Republicans In Name Only).

And here’s a conspiracy theory I have heard about:  The Democratic Party is banking on the probability that Biden (if elected) won’t be able to finish his first term; thus his vice presidential pick is critical — not to mention the need to fire up the Dems and increase voter turnout from younger voters who may otherwise stay at home on Election Day.

Several weeks ago there was an op-ed published in the Washington Post   that details several examples of behavior and missteps that lead to a troubling possibility: Biden may have some serious cognitive issues.

In fairness, the op-ed penned by Marc A. Thiessen also reminds us that President Reagan had his own cognitive issues.

Furthermore, Biden’s age could be another chink in his political armor. Thiessen points out the following:

“Joe Biden is 77, four years older than Reagan was during the 1984 campaign. If Biden is elected, he’ll be older on the day he takes office than Reagan was on the day he left office. So yes, his mental fitness is a legitimate issue.”

As I pointed out in my aforementioned Facebook post. I am a political junkie and a second-rate pundit with an internet connection and a keyboard.  But, over the course of my  professional roles (journalist, public policy and political consultant,) I know it is critically important to remember that voters are more likely drawn to voting FOR a candidate as opposed to voting AGAINST a candidate.

Then again, tapping Sarah Palin as a running mate didn’t accomplish much for John McCain. Why? Because voters were electrified by Barack Obama and his charisma. Obama could have picked Vito Corleone as his running mate and still would have won the race by a landslide.

In summary? Biden’s choice of a running mate is of paramount importance.

Joe Biden is no Barack Obama. He needs to widen his base, including young voters, progressives, the LGBTQ community and yes — even moderate Republicans like me.

 

 

 

 

 

 

 

Wag the dog

If I had any doubts about the increasingly dominating role of new media over traditional media, they were vanquished yesterday while watching ABC’s World News Tonight.

In the A-block of the evening news program (ranked second between NBC and CBS) Anchor David Muir told us a story about a tweet that Donald Trump sent earlier in the day to commemorate Cinco de Mayo.

Perhaps because Trump is the presumptive GOP nominee for the presidency and because his  tasteless Taco Bowl tweet had gone viral, ABC treated it as one of their top new stories.

ABC’s Taco Bowl Tweet story included reporting that Hillary Clinton’s team fired off a response tweet using Trump’s own words to discredit him. The story also mentioned that 81 percent of Hispanic Americans have an unfavorable view of Trump.

ABC was certainly not alone in covering the Taco Bowl incident. The social media gaffe was covered by every other network, including cable news giants CNN and FOX, not to mention the print media, including the Associated Press, USA Today and Reuters.

In each of these stories, something that transpired in the world of new media was being reported by the old media giants in a classic game of react and catch-up.

Trump tweeted his photo some five hours before ABC’s evening news broadcast. How many people had already seen the tweet?

I will not argue the newsworthy merits of Trump’s tweet, but it struck me that the once dominating news giants were again scrambling to keep up with their more nimble counterparts in the world of social media.

Whether it is a political campaign or your business reputation on the line, what you do and say on social media has significant consequences. That’s why I always tell my clients to be very careful and not post anything on social media that you don’t want to see on the front page of tomorrow’s newspaper.

The tables have turned. The rules have changed. You are the media. Take your role seriously.


Randy Seaver is a former newspaper reporter and editor. He also has more than a decade of experience as a strategic communications consultant, helping a wide range of clients overcome challenges in the court of public opinion.  Learn More

Dealing with the media

Photo credit: flydenver.com
Photo credit: flydenver.com

Do you know the definitions of “lede,” “nut graf” or “B-roll?”

These are common terms used by members of the media.

Reporters and editors have their own jargon and their own way of doing things, but it’s important to remember that they are also human beings. They value honesty, courtesy and respect.

I’ve said it before, and I will say it again: the media is not supposed to be your friend. Reporters have a unique mission: to remain as objective as possible, to ferret out facts and to report that information to the public while working under crushing deadlines and  operating in an extraordinarily competitive industry.

Keeping these things in mind will help you navigate the media landscape, whether you’re sending out a press release or dealing with a crisis that is affecting your company, your brand, your campaign or your reputation.

Imagine this: the phone rings and it’s a reporter on the other end of the phone. He or she needs a quick comment for a story that will be published in tomorrow’s newspaper. What do you do?

Or imagine this: you step out the front door and you find a TV news van parked in front of your home or office and suddenly you are face-to-face with a reporter and cameraman, What do you do?

I offer my clients an insider’s knowledge of the complex media landscape. For more than a decade, I worked as a reporter and editor. I still have many friends in the business.

Drawing on my experience as a communications consultant; and with some input by my friends in the media, I’ve developed a brief list of things you should do — and things you should not do — when dealing with the media.

1,) Be honest: Consider this the golden rule of dealing with the media. Don’t play games. People will judge you by your words and actions, especially if you find yourself in a crisis situation. Don’t hype your press release. Be concise and straightforward. If you lie, you will only make things worse.

2.) Have a plan: Don’t wait until a crisis arises before developing your media strategy. A comprehensive media plan will include your basic talking points, and everyone in your organization should know who the contact person is for dealing with the media. Anticipate and develop a list of tough questions, among other things.

3,) Stay on message: When the cameras start rolling or the reporter starts writing, many people have a tendency to panic. They either freeze like a deer in the headlights or they ramble endlessly. If you do these things, your message will be lost. As part of your media plan, you should have a “message box” Before your interview, memorize your message box and learn how to pivot back to your core message. Tell them what you are going to tell them; tell them what you want to tell them; and then tell them what you told them. This way, your message does not get lost.

4.) Be respectful: Basic manners go a long way in helping you tell your story. Recognize that the media is working under deadlines. If a reporter calls you, ask about his or her deadline. Don’t spam their in-boxes with press releases that are actually advertisements. Step back and consider whether your story is newsworthy. Reporters are not part of your sales and marketing team. They only want news that is accurate, relevant and timely.

5.) Comment or No Comment? This is one of the toughest questions you will face when dealing with the media, and it should be considered on a case-by-case basis. Remember that the reporter has taken time out of his or her schedule to seek your input. By saying “no comment” you lose the opportunity to share your side of the story. That said, sometimes it is advisable to not comment, especially if the story is about a legal matter or involves proprietary information. Once you comment, you can’t take it back, and your comments can be used against you. (Refer to rules 2 and 3).

Dealing with the media does not have to be a headache or a frightening experience. Just remain calm, polite and on message. It also helps to have a PR pro on your side to help you navigate these situations. I invite you to contact me to learn more about media relations and how you can share your story with the public.


Randy Seaver is a former newspaper reporter and editor. He also has more than two decades of experience as a strategic communications consultant, helping a wide range of clients overcome challenges in the court of public opinion.  Learn More

Advocacy: The power of testimonials

Sample of testimonial flyer
Sample of testimonial flyer

How do you build support for your project, business or campaign?

There are a lot of tools at your disposal, but one of the most effective tools is garnering support via third-party testimonials.

Third-party voices reinforce your own messaging and they build credibility for your project.

The most powerful persuader in the marketplace, apart from a customer’s own experience, is the opinion of someone they trust, according to Cutting Edge PR.

Authentic testimonials can be produced in both traditional and non-traditional ways: from letters to the editor and op-eds in local newspapers to short videos that can be posted on social media sites such as YouTube, Facebook and Twitter.

Consider the following research:

  • 90 percent of consumers trust peer recommendations over traditional marketing efforts;
  • 81 percent of customers reach out to friends and family members on social networking sites for advice before purchasing products;
  • 59 percent of consumers say user-generated product reviews have a significant impact on their buying behavior.

These trends are just as important when trying to rally support for a community project or a political campaign.

People trust authentic, independent voices.

A campaign sign placed by the side of the road is one thing, but a campaign sign on a person’s lawn reinforces the candidate’s support in the community.

Advocacy works best when it’s delivered by people outside your project team. I have been helping a variety of clients find and recruit third-party endorsers for more than a decade.

Third-party voices are an effective tool with proven results.

I invite you to contact me to discuss how I can put my years of experience in building community support to work for you.


 

Randy Seaver is a former newspaper reporter and editor. He also has more than two decades of experience as a strategic communications consultant, helping a wide range of clients overcome challenges in the court of public opinion.  Learn More

 

Political shakeup in Saco

Following the unexpected announcement that State Sen. Linda Valentino (D) will not seek re-election for a third term in the senate, there has been a seismic shift in the city of Saco’s political landscape.

State Rep. Justin Chenette — Valentino’s protegé —  announced simultaneously that he would seek Valentino’s seat. Both moves were kept secret until  they were announced on these pages just two  days before Saco’s Democratic Caucus.

State Rep. Barry Hobbins, a Democrat who served the district as a state senator for four terms before Valentino, said he was caught off guard by the announcement.

During Sunday’s Caucus, Hobbins praised Valentino’s leadership and announced that he also would seek his party’s nomination for the senate seat.

That leaves the city of Saco with two open House seats.

According to Chenette’s Facebook page, which has become his temporary, default campaign headquarters, Katie Purdy, a political newcomer and Chenette supporter, will seek Justin’s House seat that represents the north and western portions of the city.

Donna Bailey
Donna Bailey

A more experienced candidate will seek Hobbins’ House seat, which represents the south eastern section of the city.

Donna Bailey, a well-known Democrat, will make her first legislative run.

A former York County Probate judge, Bailey has lived in Saco for 23 years. She is married with two children and two grandchildren.

She previously served on the Saco Zoning Board of Appeals and is currently serving as a member of the city’s Planning Board.

She is an attorney practicing probate, family and real estate law.

No word yet on Republican candidates for either the Senate seat or two open House seats in Saco. Stay tuned.

Public Relations: the good, the bad and the ugly

handsAsk one hundred different people to define “public relations” and you’ll probably receive nearly 100 different responses, many of them with negative connotations.

A lot of people view PR as some sort of shell game, something that is auctioned off to the highest bidder. Pay us enough and we’ll convince the world that your product, brand or reputation is infallible.

There is an old joke in the consulting industry: “If you’re not part of the solution, there’s good money to be made in prolonging the problem.”

Even some PR pros think that a few “white lies” are often necessary to achieve success for their clients, as outlined in this story from USA Today.

I see things differently. I don’t think of PR as “public relations.” I think of PR as “public relationships,” and there is a distinct difference.

Take a moment and consider the relationships that are most important to you: your partner, your spouse, your friends, your boss or even your neighbors.

Good relationships are built on a solid foundation of trust. If you don’t trust your spouse, your marriage is likely doomed. It’s not different when it comes to public relationships.

The truth vs. The Narrative?

The public is more savvy than most PR pros give them credit for. The public yearns for truth and integrity, and will generally forgive a misstep, so as long as the offender is transparent and contrite about their mistake.

Sure you can fool some of the people all of the time, and you can even fool all of the people some of the time. But you simply cannot fool all the people all of the time.

Developing a strong and compelling narrative for your client is essential, but that narrative must be rooted in truth and genuine honesty. This is how you build strong relationships. And there is nothing more important in the world of PR than having a strong relationship with your audience.

As an example, I point you to the popularity of two very different candidates vying to be the next president of the United States: Bernie Sanders and Donald Trump, two very different men on completely different sides of the political spectrum.

Sanders, a self-described socialist; and Trump, a billionaire reality TV star, have defied the odds and speculation of the pundits. As the two men continue their campaigns, the pundits now say that the candidates have both tapped into the anger of a very cynical electorate.

I beg to differ.

I think those who passionately support Sanders or Trump view their respective candidates as “honest” This trait causes those supporters to overlook flaws in either candidate.

Sure, voters always like a candidate who tells them what they want to hear, but they become passionate when they believe the candidate is being honest.

A relationship without honesty is like a bicycle without tires. Neither one is of much use.

Building relationships takes time and hard work. But every good relationship must be built on the foundation of honesty.


 

Randy Seaver is a former newspaper reporter and editor. He also has more than a decade of experience as a strategic communications consultant, helping a wide range of clients overcome challenges in the court of public opinion.  Learn More

 

The Outsiders

outsidersUp until two months ago, most political consultants within the DC Beltway would tell you that you need a “moderate” candidate in order to win an election. That candidate, the consultants would tell you, should be a centrist, an establishment-type, someone who makes most people safe and secure. Someone predictable.

Outsiders, consultants explain, are unknown quantities; unable to steal votes from the sacred independent, middle-of-the-road voters who often carry much weight in so-called purple states like Ohio.

Conventional wisdom dictates that in order to win the general election, the primary candidate has to draw from the middle to outpace his/her opponent.

This presidential race is unlike many other races in recent history, for both the Democrats and the Republicans. But is there any truth in the theory that moderate candidates are effective for either party?

The establishment didn’t work for the GOP

Republicans bristle at the idea of an “establishment” centrist candidate. They point to the last 20 years, in which they have won only two presidential elections after unsuccessfully nominating Bob Dole in 1996, John McCain in 2008 and Mitt Romney in 2012.

In each of those Republican primaries, anti-establishment outsiders were quickly sent packing. Sam Brownback, Jim Gimore and Tom Trancedo were all anti-establishment outsiders in the 2008 GOP race. Rick Santorum, Buddy Roema, Michelle Bachman and Rick Perry were all anti-establishment, political outsiders. Where are they today?

The establishment rarely works for Democrats

In 2008, Senator Hillary Clinton’s star was shining brightly. She seemed to be the heir apparent for the Democratic nomination. She was, by definition, a Washington insider and portrayed herself in the same mold as her husband: a pragmatic moderate who could get things done.

But a war-weary electorate was looking for something fresh. They rejected all the insiders (Joe Biden, Chris Dodd, John Edwards and Bill Richardson), instead rolling the dice on a virtual poltical unknown with almost no experience in Washington DC.

But the election of Barack Obama was an anomaly in politics. It defied conventional wisdom. Clinton’s campaign consultants wound up with egg on their faces.

In 2000, the Democrats took the safe bet with Al Gore, who is about as establishment as they come. Of course, we all know that Gore came within inches of winning that election, and that he was able to sway independent voters. But still, it was not enough.

Four years later, John Kerry, another insider and establishment type fended off political outsiders such as Howard Dean and Wesley Clark. He also beat other insiders Dick Gephardt, Joe Lieberman and Dennis Kucinich.

When outsiders make a splash

Many Republicans still blame billionaire Ross Perot for handing Democrat Bill Clinton a victory over President George HW Bush in 1992; and Democrats still seethe when they speculate about the damage that Ralph Nader played in 2000, supposedly stealing very critical votes from Al Gore.

This campaign cycle, both the Democratic Party and Republicans have their hands filled with so-called outsiders.

I don’t know how you describe Bernie Sanders as an “outsider” because he’s been a part of Washington’s infrastructure for nearly 16 years. But he is most certainly not an “establishment,” middle of the road candidate. He is a self-described socialist, but his poll numbers look good in both Iowa and New Hamshire. He will likely get crushed in South Carolina, but are Democrats fired up enough to “feel the bern” past Nevada?

And then there’s Donald Trump, a candidate who is all over the map. Trump defies every ounce of campaign logic known to man.

The establishment is beside itself. The National Review and Rich Lowry can’t stop him or slow him down. His off-the-cuff remarks about immigrants, Muslims and even war heroes only makes him more popular.

He is an egomaniac who has filed for bankruptcy four times. Yet, he describes himself as a fiscal conservative who can make “America Great Again.” (He’s just short on specifics)

So maybe, just maybe, this will be the year when Republican voters tell the consultants to just stuff it.

She’s a maniac

417378_312880335428347_172657476117301_793753_1590329846_nEarlier this week, I sensed a disturbance in the force, and sure enough there was significant shift taking place in the city of Biddeford’s political landscape.

On Thursday afternoon, State Senator David Dutremble, a Democrat from Biddeford, announced that he will not seek a third consecutive term in the Maine Legislature.  Within 30 minutes of Dutremble’s announcement, Joanne Twomey, a former state legislator and mayor, announced that she would seek Dutremble’s seat.

Oh, happy day.

And to think I was wondering about the subject of my next blog post.

My phone began ringing off the hook. “What are we going to do?” people asked. “We can’t let this happen.”

Republicans began salivating about the potential of capturing the District 32 seat for the first time in 30 years.

After all, Twomey has lost her last four bids for elected office. She embarrassed herself on the state and national stage by lobbing a jar of Vaseline at Governor Paul LePage during an event in Saco. She was carried out of the room, kicking and screaming.

The woolly mammoth was weakened, and the cavemen fetched their spears.

Over the years, I have watched Twomey closely. She considers me a mortal enemy. She has publicly referred to me as “the Darth Vader of Biddeford.”

Even I toyed with the idea of running for the seat, which brought an almost immediate response from Twomey on Facebook: Look forward to running against a Republican Randy Seaver, nothing would make me happier.

Crazy like a fox

I’m a pretty cynical guy, but even I fell for Joanne Twomey’s self-described narrative of being a champion for the downtrodden.

During her first term as a state representative in 1998, I was working as the editor of the Biddeford-Saco-OOB Courier, and I penned a glowing column about Twomey, describing her “a champion of the people, a fearless advocate for those with no voice within the political power structure.”

She liked me then, and she invited me to her home for a second interview in her back yard, serving fresh fruit, sandwiches and cookies. I threw journalistic ethics out the window and devoured those cookies. (They were awesome)

But as the weeks and months wore on, and as I heard other stories about Twomey and her stint as a city councilor in the early 1990s, my perception changed. I learned that she kept a political enemies list. Once I criticized her for something, my name found its way to that list.

In reality, there is only one thing Twomey cares about: her own political ambition. She refuses to be pragmatic in order to achieve goals. Instead, she conducts herself like a petulant child, stubbornly digging in her heels and shrieking that she is “principled above all else.”

While Twomey tells you that she is principled and fighting the good fight on the side of the angels, take a look at her actual track record.

1.) In 2003, she testified against a proposed casino. In her testimony before the Biddeford City Council, she said: “In my Christmas village, there is no casino.” Seven years later, when she was the mayor and facing a budget pinch because of a new school, she  suddenly flipped and quickly became a cheerleader for a another proposed casino in Biddeford.

Principled? Really?

2.) Twomey built her political career on the backs of criticizing the owners of the MERC waste-to-energy facility. In 2009, while seeking a second term as mayor, she held a press conference and was hugging the company’s owners in front of news cameras just two weeks before the election. She said they had come to terms on a solution.

Two weeks later, after securing her re-election bid, she once again reversed her position. Principled? Really?

3.) During Biddeford’s Democratic caucus in 2012, Twomey said the city needed a “real Democrat” in Augusta, failing to mention that she encouraged Democrat State Rep. Paulette Beaudoin to run for her former legislative seat.

But is she a viable candidate?

In the early 1990s, Twomey was removed by police from City Hall, following another hissy fit, when once again her rage trumped manners and decorum.  As a state representative, she cried on the House floor when she did not get her way. She is a professional victim and the consummate hypocrite.

But remember this: she has a political base of support in Biddeford. She was elected to four consecutive terms in the Maine House of Representatives. During her last two terms, she beat her Republican challenger by a 2-1 margin. Okay, so…Biddeford rarely elects Republicans and the other candidate was not much of a candidate to begin with.

She made her political comeback in 2007 by winning the mayor’s seat, but it was hardly a mandate. It was a three-way race that included two city councilors: John McCurry and Ken Farley. A mere 38 percent of the city’s voters cast ballots. Twomey won with 1,742 votes. Farley was close behind with 1,573 votes and McCurry finished with 1,052 votes.

Essentially, McCurry and Farley split the moderate vote and let Twomey slide in to office with fewer than 2,000 votes.

Her biggest political victory came two years later, when she sought a second term as mayor. In a four way race, Twomey walked away with 4,100 votes, easily outpacing second-place candidate David Flood (2,640).

Twomey seemed unstoppable. She was a political force to be reckoned with.

The Fall From Grace

In the summer of 2011, I and some other Biddeford residents decided that our city needed a change, and we rallied around another former legislator, Alan Casavant, when he decided to seek the mayor’s seat.

Casavant had also served many years on the city council and was also elected to four consecutive terms in the Maine House of Representatives. But unlike Twomey, he never cried on the State House floor. He never screamed or shrieked when he did not get his way. He is professional, mild-mannered and responsive. He was just what Biddeford needed to clean up its tarnished image.

A lot of people told us we were nuts. They said Twomey could not be defeated. Ethan Strimling chided me for mounting a campaign against a seemingly invincible candidate. Many people in Biddeford, led by Twomey, were advocating for a casino during tough economic times. They saw no other way forward for the city. Casavant had his doubts.

By any measure, Casavant’s campaign was the proverbial long shot. But guess what happened?

Casavant won that election with more than 63 percent of the vote, beating Twomey, 4,165-2,504 with a turnout of 53 percent of voters. Casavant not only beat her, he surpassed even Twomey’s best election result in 2009.

Twomey was stunned and cried before television news cameras.

In 2012, she tried to claim back her state house seat from incumbent Paulette Beaudoin. She lost that primary challenge.

In 2013, she tried to make a comeback as the city’s mayor. Again, Casavant beat her: 2,377-1043.

And last year, she gave up on the mayor’s seat and instead sought one of two at-large seats on the city council. In that five way race, Twomey came in third (1,080), well behind second-place finisher Laura Seaver (1,790)

What does the future hold?

Over the last 18 years, Twomey holds a 6-4 election record. Not that shabby, really.

By contrast, (during the same time period) Casavant holds a 7-1 record.

It remains to be seen who else will run for Dutremble’s seat. It’s a tough job that demands incredible flexibility and a tremendous amount of time with virtually no way to rival a regular income. Twomey, retired, is in a perfect position for that job.

Speaking just for me, Twomey will be a tough candidate to beat. That said, someone sent me a design of her campaign sign this morning, This sign was allegedly designed by Perry Aberle. As a professional campaign consultant, I can tell you that this one of the most horrid and ineffective campaign signs I have ever seen.

But what do I know? I’m just the Darth Vader of Biddeford.

Come to the dark side.

JT sign