Based on their television commercials, the Corona beer company is now on “a mission to end plastic pollution on our beaches.”
Wait. What? Really?
Despite the message Corona is shamelessly selling, the plastic bottles DID NOT “pollute the beaches.”
Certain humans caused the problem. Lazy, stupid humans are the ones who did not bother to recycle and left their litter on the beach or tossed their plastic containers overboard. It’s littering, not pollution. But that message doesn’t serve Corona’s needs very well.
I get why Corona is on this “mission.” Don’t drink Coca-Cola at the beach, drink our beer in glass bottles instead. It’s rather shameless and somewhat perfunctory PR.
If you want to help clean beaches, great! That’s awesome! Too many assholes litter on beaches, parks and roadways.
But let’s call it what it is. It’s not pollution. It’s littering.
Peel back the curtain. Corona is just trying to change what you drink. Imagine that. A beverage company spending millions of dollars in advertising to talk smack about other beverage companies. Who would have thought?
LESSONS IN MEDIOCRITY 