When love comes to town

And, they’re off!

The 2015 municipal election season in Biddeford has started with a bang, according to this story from the Portland Press Herald.

As someone who has worked professionally on local, statewide and federal campaigns over the last several years, I find all of this somewhat fascinating.

I have been covering Biddeford’s political landscape for nearly two decades, both as former newspaper editor and now as a blogger. I have witnessed more political maneuvering on this side of the Saco River than you can imagine.

But this year’s races are a bit different. There is a groundswell of opinion that says Biddeford needs a clean sweep, from the mayor’s seat all the way down to ward clerks and wardens.

So, because I am a political junkie and a Biddeford native, you can expect me to be keeping a close eye on the developments of these races between now and Election Day.

Today, we start with the race for the mayor’s seat, where two-term incumbent Alan Casavant is facing potential challenges from at least three candidates, including Daniel Parenteau, a self-employed consultant.

As I pointed out previously, this is not Parenteau’s first bid for political office.

Two years ago, Parenteau was one of six candidates for the city’s two at-large city council seats.

He finished in last place with 805 votes, despite support he received from Casavant.

To kick off his campaign, Parenteau has followed Casavant’s lead by creating a Facebook page.

But Parenteau has also gone a step further, deploying a campaign tactic that we generally see reserved for larger-scale campaigns, such as Congressional races.

According to his Facebook page, Parenteau will be conducting a “working tour” of the city. He will spend a few hours every week, working for free at a locally-owned business as a way to connect with voters.

On Friday, Parenteau was stocking shelves at Ray’s Market on the western side of the city.

This, to my knowledge, is a first in Biddeford campaigns.

Parenteau, who talks a lot about being innovative and connected to every day citizens, is putting those ideas into action. His campaign is being innovative, and he is connecting to people at the grassroots level.

It’s a brilliant strategy that positions him as a “man of the people.”

In his last two campaigns, Mayor Casavant used campaign events to collect food for local food pantries. At the time, it was a well-received move that showed Casavant understood the needs of the people.

Today, Casavant’s detractors paint him as a man who is “out of touch with the community.

Speaking of Casavant, the mayor has yet to take out nomination papers, leading some to question whether he will actually seek a third term.

It’s still very early in the process, and most voters — other than the political junkies and those with an axe to grind — will not begin paying too much attention to any of the campaigns until after Labor Day….summer in Maine is just too short.

But one thing is for sure, it’s going to be an interesting political season Biddeford.