Just for fun

camplogo3With just three weeks to go before the election, I thought it was time to revisit the social media pages of all three gubernatorial candidates to take a quick glance at some of their analytics.

There will be more scientific polls in the coming weeks, and this amateur survey is reserved for political junkies who may be interested in how the campaigns are using their Facebook pages and Twitter accounts.

 

ON FACEBOOK

When it comes to Facebook, Republican Governor Paul LePage leads the pack in terms of “LIKES,” experiencing a 21 percent increase since our last survey on May 29, from 20,300 to 24,476.

Though Independent Eliot Cutler is in second place with overall number of Facebook fans( 21,961) , his campaign experienced only a 5 percent increase during the same time period.

Democrat Mike Michaud saw a 15 percent jump on Facebook during the same time period.

This week, Michaud’s best Facebook post occurred on Oct. 10, when his campaign shared a prediction from Scott Lehigh, a Boston Globe writer, stating that Michaud will be Maine’s next governor. That post was shared 376 times and Liked by 458 people

https://www.facebook.com/#!/MikeMichaudForGovernor/photos/a.381734511938358.1073741828.379485622163247/595138440597963/?type=1

By contrast, the best post this week for LePage got 268 shares; and Cutler’s best Facebook post got 203 shares.

ON TWITTER

Democrat Mike Michaud far outpaced his opponents in terms of new Twitter followers since our last tracking survey.

Michaud’s Twitter followers spiked 36 percent since May 29, from 1,755 to 2,380 followers.

Cutler saw the second largest increase (21 percent) but he still has fewer Twitter followers (1698) than Michaud or LePage.

LePage experienced a 16 percent increase during the same time period, from 1,768 to 2,054.

The governor’s best tweet this week (4RTs) was a call to boost employment in Maine

But Michaud beat him soundly (12 RTs)  with a tweet highlighting an endorsement for the Democratic hopeful from a Republican.

Eliot Cutler’s camp got 6 retweets for a tweet that showcases a graph, which demonstrates that Cutler can beat LePage in a head-to-head contest.

 

I doubt this information will have any impact on the Nov. 4 election, but I sincerely hope you have enjoyed this trivial pursuit. More graphics below

10-14-facebook fans10-14-twitter followers

 

 

Cold as ice

ECThere are advantages to being independent, but there are also some big disadvantages.

If you don’t believe me, just ask Ted O’Meara, campaign manager for gubernatorial hopeful Eliot Cutler.

In an e-mail to Cutler’s supporters this week, O’Meara praised his team’s hard work and their ability to collect more than 5,000 signatures to ensure that Cutler will be on the November ballot.

But O’Meara also took a swipe at Maine’s political parties, pointing out that campaign rules discourage independent candidates from seeking office.

“Our work was made more challenging by the fact that Independents like Eliot have to collect 4,000 signatures, while the party candidates only have to collect 2,000,” O’Meara wrote. “It’s just the reverse when it comes to fundraising; Eliot can collect only half as much per contributor as the party candidates. 

“That’s right: twice the signatures, half the money. Guess who wrote the rules?”

O’Meara goes on to say that “self-serving election laws are the only thing the parties can agree on these days.”

It should be noted that O’Meara was more than happy to be a member of a major political party in the not-too-distant past.

In fact, O’Meara was once the chair of the Maine Republican Party and served as a staffer for both Senator William Cohen and Senator Olympia Snowe.

But his point about party control of Maine politics is valid.

In fact, members of both major parties ought to seriously ponder why an ever-increasing number of Americans are registered as unenrolled voters.

Being “independent” is gaining traction all across the nation, and that spells big problems for the big parties, especially when it comes to fundraising from a smaller pool of voters.

Although the party faithful generally point out that their candidates must endure the expense of grueling primaries, that’s just not the case this year.

Both Democrat Mike Michuad and Republican Paul LePage are unopposed for their respective party’s nomination.

Regardless of whether you support Cutler, we should level the playing field for all candidates. Let’s be independent together!

 

Cutler: On the defense, or on the move?

camplogo3With less than six months to go before the November election, all three of Maine’s gubernatorial candidates seem to be picking up the pace of their campaigns.

In traditional Maine politics, this sort of ramping up usually comes toward the end of summer, just ahead of a Labor Day surge that leads to an October sprint for the finish.

The early nature of this ramp up is likely tied to the results generated by two recent statewide polls, both of which show Democrat Mike Michaud and Republican Paul LePage in a statistical dead heat. Both polls also show Independent candidate Eliot Cutler in a distant third place.

The numbers from polling conducted by Rasmussen and Pan Atlantic SMS Group had to be disappointing news for Cutler and his team.

Video killed the radio star

Apparently, despite the dismal poll numbers, there is still some concern that Cutler could repeat the 2010 election results, by once again drawing from Democratic voters and giving LePage a second term with a plurality victory.

Cutler, with nothing much to lose, recently unleashed a campaign video to explain why he is NOT splitting the vote.

The video was captured during one of his campaign events in response to a question from a very young voter.

Releasing the video was a very smart move,  and it was a very dumb move.

It’s a smart move because Cutler uses video to portray confidence, leadership.

It’s a dumb move because it makes his campaign appear on the defensive some six months before the election.

 

Regardless of how you feel about Cutler, his campaign or the video, one thing is clear: video is an effective communication tool, especially when it comes to social media. Blogs are read, but videos go viral.

A study conducted in the United Kingdom last year showed what most of us know intuitively, yet what so many of us fail to recognize: A picture is worth a thousand words, but a short video is worth a thousand pictures.

The study showed that consumers are 27.4 times more likely to click-through online video ads than standard banners and almost 12 times more than rich media ads.

But here in Maine politics, the gubernatorial campaigns have yet to do very much in the way of integrating videos in their social media efforts.

As of this writing, the above video from Cutler (posted two days ago) has received 115 views. That does not sound good, right? Well, wait til you hear from the competition.

Mike Michaud’s campaign last released a video four weeks ago and it has received 63 views.

Paul LePage’s campaign released its last video roughly six months ago, but it generated 300 views.

Apparently, all three campaigns could use some work on producing pithy, yet compelling videos.

Another look at the numbers

On a final note, all three campaigns experienced a rather shallow 2 percent increase on their respective Facebook pages, but Michaud’s team scored an 11 percent increase in Twitter followers( 1,7111) during the past month, compared to 3 percent for LePage (1,754) and four percent for Cutler (1.377).

A little help from my friends

And just for the fun of it, I decided to see where my Facebook friends land when it comes to liking the campaigns.

I have 801 Facebook friends (though several do not live in Maine). Of those, 93 of my friends “like” Mike Michaud; 97 “like” Paul LePage; and 154 “like” Eliot Cutler.

 

How not to use social media in a campaign

camplogo3There is a right way to use social media in a campaign.

And there is a wrong way to use social media in a campaign.

The following could be forgiven if it came from a political novice, but not when it comes from the governor’s re-election team.

Here’s a game you can play at home. Find the three glaring strategic mistakes that Team LePage 2014 uses in their recent Facebook post.

https://www.facebook.com/#!/mainesgov/posts/10152803304354676?stream_ref=10

1.) The post urges us to “please search for the LePage 2014 website on your computer.”

Oh, I’m not supposed to search under the table or between the seat cushions?

How about this? How about posting a link to your site? You can do that on Facebook.

Instead, the governor’s social media gurus are worried about unintended “filters” that could accompany an embedded link. So, instead they strongly suggest that you use your computer, hunt down the link and then donate.

In fact, donating must be important because they ask you to donate twice in the same paragraph, which almost looks like one giant sentence, considering the absence of punctuation.

2.) The campaign’s post is horrendously long.

Facebook is not Twitter, which requires abbreviated posts. That said, you should not use Facebook to “cut and paste” an entire speech.

A better strategy would be to hook your social media audience into your website. Use social media to tease your message and direct readers back to your website.

3.) If you must go long, give your post some space.

If you insist on your using Facebook like a blog, at least be considerate and allow readers a visual experience that doesn’t look like a bucket of spilled nails.

Insert a line space between paragraphs. Remember, if you want more people reading your posts, make your posts easier to read.

So here’s a primer for Governor LePage and his re-election team:

If you want to see Governor LePage re-elected go here and donate.

See how easy that was? Social media is supposed to be easy.

I’m not sure who is handling the governor’s social media, but from the looks of things there is plenty of room for improvement.

Primary Colors

empty-pollsAllow me to make a bold prediction.

Voter turnout for Maine’s 2014 Primary Elections on June 10 will be absolutely dismal.

Taxpayers across Maine will spend hundreds of thousands of dollars for an absolute non-event; an utter waste of time and resources, all in the name of a Democratic process that doesn’t work without a contest.

In fact, we will be lucky to see voter participation that exceeds the June 1996 state primary, when only 12 percent of eligible voters bothered to cast a ballot.

Think of it this way, it will be like buying a ticket to watch the Boston Red Sox play the Boston Red Sox at Fenway Park.

The winners have already been determined.

Unlike the June 2010 Primary four years ago, the gubernatorial candidates for each political party have already been chosen. If only one Democrat goes to the polls somewhere in Maine, Mike Michaud will clinch his party’s nomination in a landslide.

But in 2010, voters of both parties had lots of choices. There were four candidates seeking the Democratic Party’s nomination, and no fewer than seven candidates seeking the Republican Party’s nomination.

More recently, in 2012, six Republicans and four Democrats fought in the primaries for a chance to fill the shoes of U.S. Senator Olympia Snowe.

This year, Republican Susan Collins has already won her party’s nomination and Shenna Bellows is assured of being the Democratic Party’s sacrificial cow.

But what about the Maine Legislature and the crop of fresh faces ready to head off to Augusta?

Okay, you can stop laughing now.

In fact, you may want to cry because you and all of your neighbors will be funding an entire day of using municipal clerks and voting officials to collect ballots that hardly matter.

Of Maine’s 35 state senate seats, only four will face a primary challenge (three Democratic primaries and one Republican primary)

It’s not much different for the process to fill the 151 chairs in the Maine House of Representatives, where only 19 of the 151 races will see a Primary challenge (8 Democratic primaries and 11 Republican primaries)

In 132 of 151 House Districts in Maine, it doesn’t matter a bit  if you go to the polls on June 10. The races for the Blaine House, the U.S. Senate and the Legislature have been pre-determined.

Please do not disturb the slumber of your municipal clerks or voting officials.

 

 

LePage leads on Facebook; abandons Twitter?

Governor Paul LePage continues to lead his two rivals for the Blaine House on Facebook, picking up 341 new likes for his re-election campaign page over the last 10 days.

But the Governor is still lagging on Twitter, gaining only 11 new followers during the same time period.

In fact, the @LePage2014 Twitter feed has been virtually silent since March 24, when the campaign issued its most recent tweet directed at reporters, saying no one better understands poverty than LePage (referencing his impoverished youth on the streets of Lewiston)

Meanwhile Democratic challenger and Congressman Mike Michaud’s campaign received a nice plug on the Portland Press Herald’s blog, detailing where the candidate would be touring during his two week-Easter break from Congress. Among the highlights: a visit to a micro-brewery and the opportunity to learn how to blow glass at an Ellsworth glass shop.

Michaud will also be opening some campaign offices throughout Maine, according to the Press Herald. No word from the newspaper about the plans of the other two candidates.

Michaud picked up 205 new fans on Facebook and again made the greatest gains on Twitter, adding 61 new followers in the last 10 days.

Michaud now has 11,901 Facebook fans and 1,605 Twitter followers

I’m not alone in tracking the candidates’ social media activity

After boasting about their growing number of Facebook fans, the campaign of Independent candidate Eliot Cutler was called on the carpet by the Maine Sunday Telegram.

Only four days after our latest social media tracking update, the state’s largest newspaper published their own report,  following a rigorous examination of the social media analytics of all three campaigns.

The newspaper’s lead graph:

Eliot Cutler’s campaign trumpeted its popularity on Facebook last week, saying its more than 20,000 “likes” outpace his competitors, Paul LePage and Mike Michaud.

What the independent candidate for governor’s campaign didn’t say was this: It has paid Facebook $16,000 to promote the campaign page . . .”

Our own analysis shows that Cutler’s campaign is trailing both LePage and Michaud on Facebook.

During the last 10 days, Cutler picked up only 170 new fans (Likes) on his campaign Facebook page. Although Cutler has the greatest overall number of Facebook fans, both LePage and Michaud are gaining ground faster.

LePage and Michaud each saw their Facebook fans increase by margins of 4 percent during the last 10 days. Cutler’s Facebook fan base grew by only 1 percent during the same period.

Previously:

April 4, 2014 Update

March 22, 2014 update

 

 

Update: Tracking the Campaigns

camplogo3Governor Paul LePage made the greatest gains on Facebook over the last two weeks, but his Democratic challenger Mike Michaud led the three-man race on Twitter with a 5 percent jump in followers.

As mentioned in my March 20th post, I will be regularly tracking the social media campaigns that are tied to the 2014 Maine gubernatorial election.

Between now and the November election, we will provide updates at least every two weeks, including review of the candidates’ social media pages and web sites.

Team LePage 2014 boasted of their uptick on their Facebook page earlier today.

https://www.facebook.com/#!/mainesgov/posts/10152758748754676?stream_ref=5

https://www.facebook.com/#!/mainesgov/posts/10152756469139676?stream_ref=5

Over the last two weeks, Lepage saw a 3 percent jump in Facebook fans, from 18,438 on March 20 to 19,058 today.

04-04-FacebookIndependent Eliot Cutler still leads the pack with the greatest number of Facebook fans (20,023) but saw only a 1 percent increase during the last two weeks.

It’s worth repeating that Michaud got a much later social media start because both LePage and Cutler hung on to their 2010 social media platforms. Nonetheless, Michaud (@Michaud2014) has overshadowed Cutler (@EliotCutler) on Twitter, making a 5 percent jump, from 1,475 to 1,544 followers.

While Cutler increased his Twitter followers by 4 percent, he still has fewer followers than either LePage or Michaud.

04-04-twitterMeanwhile, over at Team LePage (@LePage2014) Twitter followers increased only 1 percent, yet they seem to be making good use of their Facebook page, pushing fans to their web site and offering direct donation and volunteer mechanisms.

Over at Cutler’s web site, you can read the candidate’s plan for Maine and sign a petition to ensure that Cutler will be involved in all of the gubernatorial debates. I’ll let you be the judge of how well his site works.

See you in two weeks, if not sooner!