Social Media: Are you hip?

You have a  Facebook account and follow people on Twitter. Good for you.

Social Media Logotype BackgroundBut is that enough if you are running a public campaign? Are you leveraging the incredible power of social media to its full advantage?

In a previous post, I pointed out that candidates and their teams must understand how traditional media can impact your campaign. It’s not much different with social media.

Simply using social media is just not enough.

For example, is your campaign using an inbound” or “outbound” social media strategy? Are you ignoring some of the other social media tools at your disposal?

Are you engaging your constituents and supporters? How do you handle negative comments on your social media pages?

Social media tools are power tools. If you don’t know how to use them, the results can be disastrous.

Conversely, forsaking other important campaign strategies by relying too heavily upon social media is its own pitfall.

This is yet another reason you should consider getting a campaign pro on your team. If you can’t solidly answer the questions above, get some help.

On a final note, for those of you who discount the power of social media, I invite you to watch the following short video clip.

[https://www.youtube.com/watch?v=QUCfFcchw1w]

I invite you to discuss this subject and other Pro Tips with me: Contact

Click here to see an archive of my previous Pro Tips

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s