You have a Facebook account and follow people on Twitter. Good for you.
In a previous post, I pointed out that candidates and their teams must understand how traditional media can impact your campaign. It’s not much different with social media.
Simply using social media is just not enough.
For example, is your campaign using an inbound” or “outbound” social media strategy? Are you ignoring some of the other social media tools at your disposal?
Are you engaging your constituents and supporters? How do you handle negative comments on your social media pages?
Social media tools are power tools. If you don’t know how to use them, the results can be disastrous.
Conversely, forsaking other important campaign strategies by relying too heavily upon social media is its own pitfall.
This is yet another reason you should consider getting a campaign pro on your team. If you can’t solidly answer the questions above, get some help.
On a final note, for those of you who discount the power of social media, I invite you to watch the following short video clip.
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Randy Seaver is a former newspaper editor, and today works as a professional strategic communications consultant. He specializes in organizing and coordinating political campaigns on the local state and federal level.
He has successfully served as communications director on a wide variety of statewide referendum questions, grassroots organizing for federal policy campaigns and running the campaigns for local candidates and referendums in his hometown.
He and his wife, Laura, live in Biddeford, Maine and have two sons